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About House of Fraser: House of Fraser or HOF is a very reputed, established and one of the oldest stores in the UK. From their first store which started in 1849 in Glasgow, Scotland, HOF has come a long way from being a drapery store to an online shopping website selling everything you desire from women’s wear, men’s wear & homeware collections. House of Fraser Customer Experience In-Store Customer Experience: |When you enter any House of Fraser showroom, you are taken aback by the exquisite display of products, it is a visual delight. The store staff is cordial and very helpful. When you go to buy a pewter colored Dune Amaretti high heeled Stiletto court shoe, you end up buying a Ted Baker Amelie Heart leather cross body bag and a pink Carolina Cavour viscose shift dress with bow detail. Every section, from women’s wear to men’s wear to kids wear has its own identity with a display of top brands that you become totally engrossed with the entire store. On